The crisis caused by the global pandemic took everyone by surprise, altering the routine of economic activities by requiring social isolation and remote work. Such measures were extremely necessary to avoid an even more devastating scenario.
In this time of uncertainty, in which all segments were affected by the drop in sales, it is essential to use strategies to maintain contact with customers, ensuring that the business remains competitive.
Do you know how to keep customers engaged during the quarantine period? There are great ways to achieve this goal efficiently. In this post, check out relevant tips on how to have close contact in times of crisis!
In addition to the typical market competitiveness, the measures imposed to contain the advance of the pandemic required a change in company planning to face the situation and keep the brand visible during the period of crisis.
With the absence of customers in the physical store due to social isolation, it is essential to have strategies to maintain engagement, avoiding the worsening of the effects of the crisis, such as a drastic drop in consumption and a reduction in revenue.
In this context, every effort is very welcome to provide a remarkable experience for the consumer, guaranteeing their preference to go through this delicate moment with solidity and continue following a successful trajectory.
We just sent you a message in your email. See if it arrived in the inbox or in the spam.
Oops! There was an error. Check that you filled it out correctly.
Subscribe and Receive Exclusive Content
Tips for keeping customers engaged
The facilities of the digital age offer efficient tools to keep customers engaged, however, it is a task that requires specific, creative and personalized planning to obtain satisfactory results.
See incredible tips to achieve this goal!
Take advantage of the facilities that technology offers
Technology offers resources to facilitate business life, especially to strengthen ties with customers and facilitate internal processes. Therefore, take advantage of everything that can help you be more efficient on a daily basis and achieve your goals.
Seek closer communication
The crisis demonstrated the need for companies to communicate with customers in a close and pleasant way. Therefore, invest in tools to have more interactivity with the consumer of your products.
For this purpose, you can provide channels such as: WhatsApp Business; videoconferences; Hangouts; Zoom; Skype.
Seek engagement on social networks
Because they are means of communication in which people are aware, social networks are the best ways to keep in touch with customers. Create and share relevant content, make lives and use strategies to subjectively keep the brand well positioned.
Be transparent
If you want to convey an image of responsibility, trust and make the customer feel flattered, it is essential to be transparent. It is a factor that greatly contributes to engagement and satisfaction, important aspects in periods of crisis.
Offer advantageous partnerships
The time is ideal to plan aggressive campaigns and form partnerships that are beneficial to both the company and the clients. Develop segmented promotions, loyalty programs, and benefits to attract attention and always be in the buying preference.
Having a solid business that has a strong presence in the market and resists periods of crisis is the goal of every entrepreneur. But reaching that level requires innovation, persistence, and determination.
Indispensable factor is investing in providing a fantastic shopping experience for customers, leading to engagement and loyalty. Thus, it is possible to get out of the crisis in a solid way.
Now that you've seen very important tips for keeping customers engaged during the crisis caused by the pandemic, how about putting everything in practice? You will realize that it is possible to improve results and remain competitive, even in unfavorable circumstances.
Did you like the post? If you want to have access to interesting content whenever you want, follow Blok on social media. We are not Facebook, Instagram, LinkedIn and Twitter!
BLOK'S BLOG
Join the team of the best professionals in the construction industry and always be informed about the greatest advances in your profession.
.webp)
.webp)
